The State of Performance in
2025
Here's what we're seeing in
Thailand's tech landscape right now. Systems are getting more
complex, user expectations are higher, and the old "throw more
servers at it" approach isn't working anymore.
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1
Cloud Migration Chaos: Companies moving to
cloud without understanding their performance baselines first.
We're cleaning up a lot of these migrations in 2025.
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2
Mobile-First Reality: Thai users expect
everything to work instantly on their phones. Your backend
better be ready for that reality or you'll lose customers fast.
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3
Data Volume Explosion: Analytics and data
dashboards are processing 10x more information than three years
ago. Most systems weren't built for this scale.
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4
Integration Nightmares: Everyone's connecting
everything to everything else. Great for business, terrible for
performance unless you plan for it properly.
The companies that survive the next
few years will be the ones that take performance seriously now. Not
after their customers start complaining, but before problems become
problems.